About Us

Who we are

The Counseling Family Firm (CoFF) is a behavioral health company. We work with clients needing therapy to better their lives. We also supervise therapists working towards licensure and offer trainings to professionals and anyone interested in self improvements.

OUR MISSION is to enhance lives so that they can thrive mentally, emotionally, socially and professionally.

OUR VISION is to foster individualized growth in mental health for clients, therapists and community members.


Our Leadership


Dr. Arthrine Roberts is the founder and CEO of CoFF. She started this company to meet the growing needs of clients who want high quality individualized therapy services, and budding therapists who desire to closely walk alongside a supervisor to help them excel in the field. Dr. Roberts is a licensed marriage and family therapist and a qualified supervisor in the State of Florida. She takes an active and collaborative approach in the company and uses her expertise to help people find ways to advance themselves and live authentically. She leads CoFF with the motto that quality and individualized care are paramount.

We Believe

  • Everyone Deserves to be Heard and Seen


  • Everyone has Unique Strengths and Abilities to achieve Personal Goals


  • We may not be able to Change our Past, but we can Rewrite the Stories of our Present and Future


  • We all have the Capacity for Growth


  • It is Never too Late to Seek Help


Resources